主讲题目：Data Analytics for Marketing Science: The Rise of Big Data

     (营销科学中的数据分析：大数据的兴起)

主讲人：李振博士（Zhen li），日本东洋大学工商管理学院市场学系（Department of Marketing, Faculty of Business Administration，Toyo University，Tokyo, Japan）

主持人：陈颖博士，浙江财经大学工商管理学院市场营销系主任

时  间：2018年3月15日（周四）下午14：00-16：00

地  点：下沙校区工商管理学院楼410会议室

主讲人简介：

李振（Zhen li）received his M.A. and Ph.D. in CommerceGraduate School of Business Administration, Kobe University, Japan, in 2012 and 2015, respectively. He currently is a tenured lecturer in the Department of Marketing, Faculty of Business Administration, Toyo University, Japan, and a research fellow at Data Science Laboratory, Kansai  University. His research interests focus on marketing science, consumer behavior, applied econometrics, and data mining, and he has published several works on the above domain in many international journals such as Operations Research and Journal of the Academy of Marketing Science.

  Dr. Li also participates in a cross-subjects research project with the combination of big data and marketing research, and has presented work at some international conferences. His research project was voted“Leading Initiative for Excellent Young Researchers (LEADER)” by MEXT, and he was nominated for 2016 Young Scholar Award by INFORMS for marketing science society.

李振（Zhen li）本次主讲的主题内容包括爬虫分析，基于地理数据的商圈分析，消费者路径研究，眼动追踪技术的应用等。

欢迎全校广大老师和研究生踊跃参加本学术沙龙！